Queensland University of Technology
Graduate Student, Faculty of Science and Technology
Royal Malaysian Customs Academy
Thesis Title: Personalization of the Open Source Content Management System (CMS) based Website using User Profiles
Dr. Richi Nayak
Prof. Dr. Amanda H. Spink
About
The ability to tailor products and services to individuals, or targeted clusters of individuals, is one of the key competitive advantages for a media company. The objectives of this project are to develop techniques and tools for industry partners to better identify individual customer behaviour and need, to better identify and target clusters of customer behaviour and need, and to apply these tools and techniques directly to improved products and services.
Notes: This project will develop techniques of Web Personalisation services with the data mining and information retrieval techniques.
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